Combined advertising device and memoranda-holder.



P. DERROW.

COMBINED ADVERTISING DEVICE AND MEMORANDA HOLDER.

APPLICATION FILED SEPT-29, I9I7- Patented Jan. 1, 1918.

Imam/for Philgv Der/"0w m ERIE E 5 su T6 .COLLAES d MILLINERYR PHILIP nnanow, or omcaeo, rumors.

COMBINED ADVERTISING DEVICE AND MEMORANDA-HOLDER.

Specification of Letters latent.

Patented Jan. 11, 1918.

Application filed September 29, 1917. Serial No. 193,936.

To all whomit may concern.- 1

Be it known that I, PHILIP Dinmow, a

. citizen of the United States, residing at Chicago, in the county of Cook and State of Illinois, have invented certain new and useful Improvements in Combined Advertising Devices and Memoranda-Holders, of which the following is a specification.

This invention is primarily in the nature of an advertising sign or poster having combined therewith or embodied therein a utilitarian feature in the nature of a memoranda holder or ready reference device. It is a very common practice for merchants, banks, insurance companies and other business concerns to distribute gratis to their customers and the trade generally art calendars or posters on which their advertisements are more or less prominently displayed; the'design being that the artistic feature or charaoteristic of the article will prove sufficiently attractive to insure that it will be preserved and displayed instead of beingthrown away or destroyed. The article of-my present invention has, in its principalintended use, somewhat the same nature "or general charactor, as an advertising art calendar or .poster;- but, instead of appealingto the purely artistic sense of the recipient, it is designed to appealrather tome-practical sense by containingoif embodying a utilitarian feature which gives itsuseful value in the home or ofiice of the recipient. One object of the present invention is, therefore, to provide an inexpensive advertising medium for gratuitous distribution which shall combine therewith a handy and convenient memoranda holder or ready reference device such, for instance, as a limited telephone 'di-j rectory, which .may be easily and quickly. consulted whenever occasion may require. Another object of the invention'is to provide sucha memoranda holder or ready reference device as an article of manufacture and sale and possessing 'practicalutility in the home and ofiice, irrespective. of the advertising feature.

With these objects in view, the invention consists in the article hereinafter fully described, illustrated in its preferred embodiment in the accompanying drawing, and

definitely pointed 'out in the claims. Re-

ferring to the drawing- Figure 1 is a front elevation of the article,

broken off at its lower end;

Fig. 2 is a full longitudinal section on the line 22 of Fig. l; and

Fig. 3 is a plan detail'of one of the memorandum cards.

Referring to the drawing, 10 designates a rectangular sheet, preferably of heavy cardboard or like material, which forms the base or foundation of the device. A large rectangular opening 11 is formed centrally in this sheet, and in this opening is inserted and secured a card rack which may conveniently be formed by a sheet of similar material, the marginal portions of-which are bent so as to provide a front plate 12, top, bottom and side walls 13, and marginal flanges 14 on said top, bottom and sidewalls. The walls 13 enter and snugly fit the rectangular opening 11, and the flanges 14 are adhered to the rear side of the base 10. The front wall 13 of the rack is formed with a series of parallel horizontal slots 15 extending the full width thereof, and a sheet 16' of heavy paper, cardboard, or the like, covers the opening 11 and the flanges 14 on the rear side of the base 10 and at its marginal portions is adhered to the latter, as clearly shown in Fig. 2. The construction described somew at greater width than the body portion, thereby providing shoulders 19 which limit the extent to which the card may be entered into the pocket through one of the .slots 15. When the cards are all fitted to the rack, the body portions 17 lie wholly within the pocket, as clearly shown in Fig. 2, while the head portions 18 project above the several slots in parallel and slightly overlapping order, being visible from the front of the device, as clearly shown in Fig. 1. The body portions 17 of the cards are de signed to carry memoranda of any useful character, such, for instance, as telephone directory memoranda indicated at 20 in Fig. 3; such memoranda being preferably arranged alphabetically on the several cards, and each card being provided on the ends of the exposed head portion with appropriate alphabetical indexes indicated at 21. It will be observed that by reason of the location of the body portions of the cards wholly within the pocket of the rack, such body portions are protected from becoming soiled or injured in any way. Preferably, and as herein shown, acalendar pad, indicated at 2:2, is attached to the lower portion of the front wall 12 of the rack, but this feature is optional and immaterial to the present invention.

Where the article is designed to serve as an advertising medium,-in which character I contemplate it will find its chief utility, the base 10 affords ample space at the top, above the card rack, for printing thereon the name and business of the advertiser, as indicated at 23 in Fig. 1; while the exposed heads l8v of the several cards afford convenient space for the announcement of the line of goods carried by the advertiser, as indicated at 24. Additional advertising matter of any desirable character may, of course, be

carried on the sides of the base 10; which provide ample space therefor.

It is believed that the character, structure and utility of the invention will be readily apparent from the foregoing description. It is manifest that the structural details may be considerably modified without departing from the substance of the invention or sacrificing any of the advantages thereof. Hence, I do not limit the invention to the exact structure shown and described, except to the extent clearly indicated in specific claims.

I claim:

1. In a device of thecharater described, the combination with a flat base plate, of a one-piece rectangular card rack of less length and width than said base plate, said card rack comprising a front Wall formed with a series of parallel transverse slots, narrow side and end walls, and flanges on said side and end walls lying in aplane parallel with said front wall and secured to said base plate, and a series of memoranda cards having body portions adapted to pass through said slots and head portions of greater width formed with a substantially central rectan gular opening, of a one-piece card rack comprising a front wall having a series of parallel transverse slots, narrow side and end walls passing through and fitting the edges of said opening, and flanges on said side and end walls secured to the rear side of said base plate around said opening, and a series of menioranda cards having body portions adapted to pass through said slots and head portions of greater width than said body portions adapted to project in stepped relation above said slots, substantially as described.

3. In a device of the character described, the combination with a flat cardboard base formed with a substantially central rectangular opening, of a card rack pressed to shape from a single cardboard blank and comprising a front wall having a series of parallel transverse slots, narrow side and end walls passing through and fitting the edges of said opening, and flanges on saidside and end walls securedto the rear side of said base plate around said opening, a covering sheet overlying saidopening on the rear side of said base, and a series of inemoranda cards having body portions adapted to pass through said slots and head portions of greater width than said body portions adapted to project in stepped relation above said slots, -said head portions carrying alphabetical indexes of the contents of said cards substantially as described.

PHILIP DERROW. 

